Virtual influencers can even make their own content with the right AI, as with the pop song-writing virtual influencer built by CoCo Hub. New tools like MetaHuman Creator’s ultrarealistic visuals and the synthetic voices from companies like Replica Studios enable companies to produce movies and games with characters performing words and actions that actors didn’t or couldn’t do. Synthesia’s funding round is part of the larger trend of experimentation and use of virtual humans both for interactive and broadcast purposes.
We have essentially reduced the entire video production process to a single API call or a few clicks in our web app.” Virtual Humanity
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“Our text-to-video technology allows businesses to produce professional looking videos in minutes instead of days. It’s an incredibly long and multidisciplinary process, rooted in physical space and sensors,” Synthesia CEO Victor Riparbelli said in a statement. It requires studios, actors, cameras and post-production. “Today, video production is costly, complex and unscalable. You can see an example of its work in the video above, where a virtual human handles the funding announcement for the company. The enterprise Studio platform came out as a beta last summer and Synthesia claims more than 1,000 companies large and small are using it to design virtual human-hosted videos. In the four years since the company was founded, Synthesia has run campaigns generating personalized video messages from celebrities like David Beckham, Lionel Messi, Snoop Dogg, and Santa Claus. The company is aiming largely at the marketing and educational markets for its videos. The components are pulled together by the AI to create a video, which can then be adjusted and finetuned without the standard video editing tools. Once that’s set up, the user can type up a script for the virtual version of the person to speak, and adjust any images or other sights and sounds they want the video to have. Machine learning breaks down the sound and appearance of the person so that the AI can generate a simulacrum or avatar capable of imitating that actor but doing and saying things that were not in the videos uploaded to the platform. Synthesia videos are built from AI analysis of actors in the company’s catalog or video uploaded by the user. Synthesia offers a platform that combines synthetic audio and visuals to produce custom videos without any actual actors or film crew.
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AI video creation startup Synthesia has raised $12.5 million in a Series A funding round led by FirstMark Capital.
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